In a letter to Ryan Cohen, GameStop's chairperson and chief executive, urging the company to adopt bitcoin as a reserve asset, the chief executive of Strive Asset Management said: "We believe GameStop has an incredible opportunity to transform its financial future by becoming the Bitcoin vault company in gaming." The investment firm Strive Asset Management was co-founded by Vivek Ramaswamy, who was nominated to co-head the Department of Government Effectiveness (DOGE) with Elon Musk, but confirmed his departure in January this year.