Generative artificial intelligence (GenAI), including large language models (LLM) and other models such as image generation, is transforming industries by increasing efficiency and productivity. GenAI's versatile technology can read, write, code, and draw to enhance creativity and productivity across industries such as retail, finance, manufacturing, and healthcare. When used strategically, GenAI can drive innovation and provide a competitive advantage in today's data-driven environment. CB-GPT, short for Coinbase-GPT, is the unified platform for all of Coinbase's GenAI applications. By building and managing Coinbase's own GenAI platform, Coinbase is able to tailor solutions to unique crypto use cases and Coinbase's customer base. With CB-GPT, Coinbase aims to provide an intuitive experience through its products, with personalized and contextualized support at all times, creating rich opportunities for a wide range of users, from individuals to institutional investors, to learn, explore, and participate in the crypto economy.