On August 8th, according to the official blog, Animoca Brands announced a collaboration with Automobili Lamborghini to shape the future of brand engagement in the automotive industry. The collaboration will combine the respective strengths of both companies to provide a unique experience for fans and customers of Automobili Lamborghini. Creative design studio and technology company Gravitaslabs and Motorverse (a global ecosystem of digital cars, racing games and racing culture created by Animoca Brands) have been selected as exclusive partners for the initiative.