On August 9, Donald Trump Jr. hinted that the Trump family was working on a new blockchain project, saying it was "much bigger" than simply launching another Meme coin. He stressed that they were discussing a "very different platform". Trump Jr. also denied long-running rumors that the Trump family would launch Meme, which has attracted widespread attention due to the former president's recent pro-cryptocurrency stance. Recently, RTR tokens promoted under the guise of Trump's official Meme coin plunged 90%, losing $140 million in market value.