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Kraken survey: 73% of U.S. cryptocurrency users plan to continue investing in 2025

On August 14th, Kraken released a survey report on its official website and found that as many as 73% of US cryptocurrency holders plan to continue investing in cryptocurrencies in 2025, indicating that they have a long-term optimistic attitude towards the market. 70% of US cryptocurrency holders prefer to invest in mature cryptocurrencies rather than other options such as meme coins (12%) and emerging tokens (17%). Compared to traditional assets such as stocks (34%), bonds (13%) and real estate (17%), US cryptocurrency holders believe that cryptocurrencies (36%) have greater growth potential. Interest in investing in cryptocurrencies spans across income levels, and while high-income households (earning more than $175,000 per year) are more likely to invest in cryptocurrencies (82%), more than half (59%) of low-income groups (earning between $0 and $24,999 per year) also plan to invest in 2025. The main driver of cryptocurrency adoption is positive price action (31%), followed by institutional adoption (22%), regulation (22%), personal recommendations (15%), and negative price action (8%). Furthermore, while interest in cryptocurrencies spans across all age groups, 69% of middle-aged respondents (45-60 years old) said they have purchased cryptocurrencies in the past, compared to only 55% of younger respondents (18-29 years old). Middle-aged investors (46%) have a clear preference for cryptocurrencies over traditional stocks (23%) in their future investment plans, breaking the notion that cryptocurrencies are primarily targeted at younger generations.