1 billion TVL DeFi Protocol and former member of Binance Research, Morgan announced that he has joined @storyprotocol to lead the IPFi (Intellectual Property Finance) division. Story co-founder Jason Zhao welcomed the announcement, noting: "IPFi > DeFi (1) People understand the value of IP (you have to explain DeFi to your family, but you don't have to explain to them what Pokemon is). (2) IP is owned by individuals (anyone who owns IG or TikTok) (3) Now is the time: artificial intelligence provides a powerful boost to intellectual property. "