On August 30, Aptos Labs announced a strategic investment in Mereo, with the aim of transforming the connection between artists and fans through an innovative fan engagement platform and addressing intellectual property-related asset scalping. The Mereo platform helps artists identify and reward true fans, who gain access to real-world assets through historical actions, enjoy benefits such as early purchase of goods and enhanced live experiences. These contributions are recorded on-chain in the form of non-transferable digital assets. Aptos Labs is leveraging the Digital Asset Standard (DA) to develop new solutions that ensure artists distribute assets to loyal fans and prevent scalping through non-transferable tokenized assets.