Witkoff, a real estate investor, and Eric Trump, executive vice president of the Trump Organization, are the two decision makers behind the Trump family's crypto project, World Liberty Financial, according to people familiar with the matter. Both companies are new players in the crypto industry. CNBC contacted Eric Trump and Witkoff about their leadership roles at World Liberty Financial, but did not immediately receive a response. A person familiar with the project revealed that Witkoff has shown little interest in understanding how the platform works. The source also said that anyone who wants to learn important details about the platform, including the white paper, is required to sign a non-disclosure agreement. In addition, Donald Trump is not currently involved in the construction of the platform. (CNBC)