On September 24th, according to the "2024 Global Family Office Survey Report" released by Citibank, the number of family offices that are optimistic about cryptocurrencies has doubled from 8% last year to 17% this year, while direct investment remains their favorite investment method. The report notes that family office interest in digital assets continues to grow from a low base. Whether it is a large family office with more than $500 million in assets under management or a small family office with less than $500 million, interest in digital assets is at a similar level, with direct cryptocurrency investments and crypto-related investment funds being the priority. Large family offices have shown greater interest in tokenized real-world assets (RWA) compared to smaller family offices, with 11% of large family offices having cryptocurrency exposure compared to just 3% of small family offices. On the other hand, small family offices have greater demand for derivatives, with 8% having exposure to these products compared to 3% of large family offices. Asia Pacific leads the way in digital asset adoption, with 37% of family offices investing in or interested in investing in digital assets. 1 in 20 family offices in the region report that digital assets account for more than 10% of investable assets. Meanwhile, Latin American family offices have the lowest interest, with 83% not prioritizing digital asset allocation.