Developers claim that the new Ethereum Improvement Proposal (EIP) will reduce Ethereum's block time by 33% and increase data capacity - thereby increasing overall throughput by 50%. Launched on October 5 by Illyriad Games co-founder Ben Adams, EIP-7781 aims to reduce block times on the Ethereum network from the current 12 seconds to 8 seconds, increase aggregate-based latency, and increase blob capacity (a temporary data structure used to reduce Layer 2 network fees). In an October 6 article, anonymous developer Cygaar said that EIP-7781 would be the first big step towards improving the Ethereum network's foundational layer, as much of the developer's attention is focused on the Ethereum L2 network as a scaling solution. In addition to increasing mainnet throughput, the proposal also aims to allocate bandwidth usage over time, thus reducing peak bandwidth requirements without increasing the number of individual blocks or blobs. Justin Drake, a researcher at the Ethereum Foundation, expressed his endorsement of the EIP on GitHub and said its current proposal is in line with some of the broader goals set out by Ethereum co-founder Vitalik Buterin and the Ethereum Scaling Group.