Premier League clubs have agreed sponsorship deals with crypto companies totaling nearly 130 million pounds in 2024, signalling a resurgence in the crypto market and a surge in sports partnerships. SportQuake data shows that crypto companies have already invested nearly 130 million pounds ($170 million) in Premier League sponsorships this season, up 30% year-on-year. With more deals expected in the 2024/25 season, the figure is likely to increase further.