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Bloomberg: New changes in Pendle Finance's market strategy attract billions of dollars into cryptocurrency projects

According to Bloomberg, decentralized finance (DeFi) project Pendle Finance has attracted billions of dollars in assets through an innovative market strategy. Pendle splits the earning crypto assets into two tokens, similar to the strategy of separating principal and interest in the bond market. Although the platform has long maintained a total value lock-in (TVL) below $250 million since its launch in 2020, since January this year, Pendle has quickly attracted a large number of users by integrating a program similar to airline loyalty points, driving the total value of its locked assets to soar to $6.40 billion. However, this financialization strategy has also raised concerns within the DeFi industry, with critics arguing that the financialization of points could increase the speculative nature and risk of the market. For example, the EigenLayer project was controversial for initially excluding Pendle user credits from participating in token distribution. Pendle aims to expand its influence by introducing fixed income assets from traditional financial marekts, an innovative strategy that has breathed new life into the DeFi space despite controversy.