Early sales of World Liberty Financial tokens were less than $13 million, well below its target of $300 million. Crypto industry figures decried World Liberty Financial's poor sales performance, calling it a "meme masquerading as a utility project". Alexander Blume, chief executive of Two Prime, said: "I don't see anything interesting or unique other than that it carries the Trump brand. I don't think that's enough for most people, and I think the crypto community was already skeptical of the project before it launched. It just seems opportunistic, especially since it doesn't do anything new."