On October 30th, Binance announced the appointment of Jeff Li as its new Vice President of Product during Binance Blockchain Week. Jeff will focus on expanding and enhancing Binance's product portfolio, ensuring it remains at the forefront of building the future of blockchain and Web3. Jeff Li has over 16 years of combined experience in Web2 and Web3 product leadership and software engineering. During his tenure at Binance, Jeff will be responsible for leading Binance's global product and design teams. Richard Teng, CEO of Binance, said: "We are delighted to welcome Jeff to the Binance team. He has extensive product development experience working at some of the world's most recognizable technology companies. His previous experience has demonstrated his ability to deliver innovative solutions in dynamic emerging industries, making him an ideal candidate to deliver on Binance's mission. We look forward to Jeff driving product development in the future and helping us continue to bring industry-leading products to the global crypto community."