According to Bloomberg, prediction platform Polymarket has been paying US social media KOLs to promote the platform's election prediction business. However, the platform is effectively banned from offering the service to US users, including presidential election prediction bets. In September, Armand Saramout, Polymarket's senior growth director, sought sponsorship deals with US influencers. In recent weeks, multiple Instagram accounts with large followings have posted posts with #PMPartner and #Polymarket sponsored content for the PolymarketPartner label.