The Reddit crypto sub-forum r/cryptocurrency has partnered with Unstoppable Domains to launch the ".MOON" on-chain domain, which is also reported to be the first blockchain domain based on the Reddit community. The service is built on the Polygon blockchain and allows Reddit's crypto sub-forum community members to establish digital identities and interact with over 865 blockchain applications and wallets, enabling the sending and receiving of cryptoassets and NFTs while creating unique digital profiles.