Israeli alternative protein company Steakholder Foods has approved the purchase of up to $1 million in Bitcoin, and CEO Arik Kaufman expressed optimism about the development of cryptocurrencies as an asset class. In addition, Santa Fe meat company Beck & Bulow supports online and offline Bitcoin payments, plans to convert 20% of its assets to Bitcoin and hold all Bitcoin revenue, and supports employee 401 (k) plans to invest in BTC. Chipotle, Whole Foods and Starbucks already support Bitcoin payments through third-party payment platforms such as Flexa. Shareholders in Amazon, the parent company of Whole Foods, have proposed allocating at least 5 per cent of their assets to Bitcoin, a proposal to be considered at the 2025 AGM.