"The US uses Coinbase. The world uses Binance," Ki Young Ju, chief executive of CryptoQuant, said in an X post. The data shows that Binance dominates the market in Asia, Africa, South America, the Middle East and Europe, with a market share of 72% in Africa, 68% in South America, and more than 50% in Europe and Asia. In North America, Coinbase is the first choice with a 45% market share.