Just days before the inauguration of the US president, Trump launched his personal meme coin $Trump directly on the Truth Social social platform, triggering a rush of speculators. In just 24 hours, the market value of this "Trump coin" soared to a staggering $4.80 billion, and the fully diluted valuation was as high as $24.30 billion. This figure not only broke the record of meme coins, but also foreshadowed its potential to shake Dogecoin's dominance in the field of memes. In the eyes of many, the president's move to launch a meme coin is unprecedented, but if you take a closer look at Trump's development and utilization of his brand over the years, this is not surprising. From Trump University to Trump hotels, casinos and even NFTs, presidents have long been accustomed to monetizing through their personal brands. The difference this time is not the strategy, but the medium - which, ironically, stems from the current regulatory environments.