According to people familiar with the matter, Binance-backed crypto travel platform Travala received unsolicited acquisition interest at the end of 2024. The company's revenue in 2024 exceeded $100 million, is expected to grow exponentially in 2025, and is currently valued at more than $100 million. It is reported that Travala's advisory team has approached several online travel giants, including Booking.com, but the latter has declined the acquisition proposal. As a significant minority shareholder, Binance has the decision-making power in this potential acquisition.