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Meta will launch a user-created chatbot feature on Instagram

On June 28th, Meta announced that it will be launching a user-created chatbot feature on Instagram. This feature allows creators to generate their own AI version and answer fan questions through the AI Studio tool. The first tests will be conducted in the United States. The full rollout is planned for August, and it will initially cover 50 creators and some users. Creators can use these AI bots to improve interaction with fans while maintaining a timely response to each question.