Web3 data protocol "Fermi" announced on the 11th a strategic partnership with "Hubon", a rental brokerage company specializing in living environment appliances. Permi allows users to take ownership of their data through "PDS" and "Blockchain Storage BFS", encrypting and controlling personal data. The goal is to move away from marketing that relies on existing third-party data-based advertising and implement a user-centric advertising ecosystem.