On July 14th, recently, 4E and the Argentine national football team jointly released a number of short videos. In the video, a number of star players of the Argentine team endorsed 4E, using their style and charm to convey the brand value and vision of 4E to the world, showing that the cooperation between the two parties has reached a new height. Since the formal conclusion of the global partnership in March this year, the cooperation between 4E and the Argentine national team has continued to heat up, and a series of multi-dimensional and deep-seated interactions have injected strong impetus into the global strategic expansion of both brands, becoming the focus of attention in the industry.