In February of this year, crypto exchange Kraken sponsored Barstool Sports CEO Dave Portnoy's "Davey Day Trader Global" (DDTG) live show, and it is reported that "a large part" of the sponsorship agreement was paid in bitcoin, Kraken directly paid him in bitcoin and US dollars, but the specific amount was not disclosed. It is understood that Portnoy has been experimenting with timing trading on the bitcoin market since mid-2020, often losing money by buying high and selling low. However, Portnoy said he was "always" willing to accept bitcoin as a payment method.