According to Flexera's IT Priorities 2025 report, OpenAI made its debut and ranked fourth among vendors IT leaders plan to invest in, tied with Oracle and behind Microsoft, Google and AWS. The report, based on a survey of 800 IT leaders in the US, UK, Germany and Australia, shows that 37 per cent of respondents plan to spend more on OpenAI in the next year. OpenAI is gaining a competitive advantage in the AI consulting space by leveraging enterprise collaboration capabilities and custom AI solutions. In addition, 42% of leaders believe that AI integration is the key to the future growth of the enterprise. Recently, OpenAI's valuation has reached $157 billion, after raising $6.60 billion through financing. Investors include Microsoft, Nvidia and others.