On August 15th, according to a report by CoinDesk in the New York Post, the Trump Organization, the holding company of former US President Donald Trump's business enterprise, is about to launch a new cryptocurrency plan. Eric Trump, son of former President Trump and executive vice president of the Trump Organization, revealed the upcoming project in an interview with the Washington Post, but refused to disclose any specific details, saying only that after "everything is ready", the crypto project will be publicly announced. He hinted that the project may involve "digital real estate", suggesting that people can lend or borrow money through it. Previously, on August 7, Trump's son Eric Trump said he has a strong interest in crypto/DeFi and will make a major announcement.