On August 15, according to Cointelegraph, crypto influencers who use fake followers, views, and likes to increase their social media influence may face fines from the US Consumer Protection Agency, which has just established new rules against fake comments. The US FTC (FTC) said on Aug. 14 that its commissioners voted 5-0 to approve the new federal rules, which will take effect within 60 days of publication in the Federal Register. That means they could take effect in October. The rules prohibit anyone from "selling or buying false social media impact metrics," including followers or views generated by bots or hijacked accounts. American advertising lawyer Rob Freund said on social media that "any increase in views, saves, plays, subscriptions, likes, etc. through non-authentic means violates the new rules."