On November 13, McDonald's released a video on X, hinting that it will cooperate with NFT project Doodles. The specific details have not been announced. The post hinted that more information will be announced on November 18. Guillaume Huin, senior marketing director of McDonald's, said: "McDonald's will launch something slightly different from the usual. A new type of collaboration to explore new spaces. More niche than we usually do, but has a fantastic fan base, and the fan base will only grow if more people see it." Magic Eden data shows that the floor price of Doodles rose by 50.91% in a single day, temporarily reporting 2.2109 ETH; the daily trading volume was 810.64 ETH, more than the sum of Pudgy Penguins and BAYC trading volume.