Coinbase announced on Friday that it has become an official partner of the Los Angeles Clippers through a sponsorship deal. This makes the cryptocurrency exchange an important part of fan interaction and branding for the NBA team's new arena, Intuit Dome. The agreement, which marks a multi-year partnership between the two parties, will provide fans with exclusive experiences, limited edition merchandise and unique digital and physical collectibles. Financial details of the partnership were not disclosed. "Coinbase's goal is to use this partnership to educate and engage Clippers fans about blockchain technology and cryptocurrencies," said a Coinbase representative. "Our goal is to provide a fun and safe way for fans to explore the transformative potential of these technologies and drive mainstream adoption."