On February 24th, according to TheBlock, the investment of cryptocurrency companies in the field of sports sponsorship in 2025 has increased significantly. According to SportQuake data, 22 sports sponsorship deals have been reached this year, with an average value of 4.30 million US dollars, compared with 18 deals and an average value of 2.60 million US dollars in the same period last year. Among them, Tether acquired a minority stake in Juventus for about 50 million US dollars, Coinbase reached a sponsorship agreement with Aston Martin F1 Team paid entirely in stablecoins, and Gate.io established a partnership with Red Bull Team XBO.com become the official global sponsor of the Argentine national team in 2025.