On January 22nd, according to CoinDesk, Nexo announced that it will implement a minimum account usage threshold of $5,000 effective February 21, 2025, in order to focus on serving high net worth customers. This move is part of its 2025 growth strategy and recent rebranding. Nexo said the platform is committed to supporting long-term coin holders and wealth creators through high-end customized services and wealth management solutions. As of now, Nexo manages more than $11 billion in assets, cumulatively issues $8 billion in crypto loans, and pays over $1 billion in interest. Additionally, Nexo received a preliminary license in Dubai in 2024, becoming one of the few crypto lending platforms to survive the 2022-2023 market downturn.