As part of a broader strategy to enhance its brand presence, USDT stablecoin publisher Tether is expanding its reach into artificial intelligence (AI) filmmaking. According to a Bloomberg interview with Tether CEO Paolo Ardoino, the company's focus on artificial intelligence is part of its commitment to innovation and improving operational efficiency. Tether's job page outlines the responsibilities of its new AI filmmaker position, which will use advanced AI tools to produce short films and videos. According to the job description, the productions will showcase Tether's products, explore the broader cryptocurrency space and communicate the company's vision.