The latest data from data analytics platform Quest Mobile shows that since its launch on February 9, the cumulative download volume of DeepSeekApp has exceeded 110 million times, and the number of weekly active users has reached nearly 97 million. More importantly, DeepSeek has hardly invested in marketing. Under the strong momentum of DeepSeek, Kimi and Doubao, who once stood out, seem to be reduced to "supporting roles". Kimi estimates that the accumulated in-feed ads have reached 900 million yuan in the past year, but the user growth effect is not good.