According to Business Insider, Amazon (AMZN. O) is building its own artificial intelligence model that incorporates advanced "reasoning" capabilities. The product is tentatively scheduled to launch in June under the brand of Nova, a set of generative artificial intelligence models that Amazon launched late last year, according to a person directly involved in the project. Amazon wants the new model to take a "hybrid reasoning" approach that offers quick answers and more sophisticated scaled-up thinking in a single system, the person added.