On February 13th, according to the announcement of thirdweb, the company has officially acquired the decentralized social platform Yup to enhance its Web3 social SDK capabilities and support the Farcaster and Lens Protocol ecosystems. Yup was founded by Nir Kabessa (CEO) and Vernon Johnson (CTO), focusing on decentralized social and identity protocols. Its founders will serve as senior product managers and senior software engineers at thirdweb, respectively. The acquisition aims to promote the construction of portable identities, censorship-proof mechanisms and creator monetization tools, and further accelerate the development of Web3 social applications. The Yup platform will be gradually shut down in the next few weeks, but YUP tokens will remain in circulation on the chain.