In his keynote address at the NVIDIA GPU Technology Conference (GTC) 2025, NVIDIA CEO Jen-Hsun Huang talked about the "law of scaling" of artificial intelligence. Almost the "whole world misjudged" the idea that AI scaling is slowing, and in fact, AI is advancing faster than ever, thanks to emerging scaling methods and technologies. Of course, it is important to note that success in AI scaling is a critical core element of NVIDIA's business of selling graphics processing units (GPUs) in bulk to AI model developers and server providers.