On March 28, it was reported that the operating profit of Upbit operator Dunamu in 2024 increased by 85% year-on-year to 1.19 trillion won ($811 million). Sales revenue soared by 70.5% to 1.73 trillion won, and net profit increased by 22% to 983.80 billion won. The company said this was Dunamu's highest-ever gain, reflecting a surge in demand from investors amid high optimism, particularly over U.S. President Donald Trump's commitment to support cryptocurrencies. By the end of 2024, the number of cryptocurrency investors in South Korea increased by 52% year-on-year to 9.67 million, and their total holdings soared to 105.10 trillion won.