On Monday, football superstar Lionel Messi's Instagram account posted a limited-time story that appeared to promote the Solana chain meme coin WATER. Messi's Instagram account has 504 million followers, second only to football star Cristiano Ronaldo. An Instagram account linked to WATER also shared the story in a post featuring a photo of Messi, with the memecoin logo displayed near his shoulder, and memecoin's X page with over 185,000 followers, but no posts had been posted as of press time. According to CoinGecko, WATER jumped more than 55% in the short term shortly after the post was posted on Messi's Instagram account. "WATER is a meme coin with no intrinsic value and no expectation of financial return," according to the memecoin website. The site also says the token can be purchased and traded on Bitget, BitMart and MEXC.